If it was a drawn out April fools joke, that just sucks and is lame.
Don't see how it would generate more traffic as no new people would bother coming to a forum right before shutting doors.
So the only option that makes sense to me is the the third one.
Traffic to the site more than doubled in June to 1,700,000 page requests. Older members who hadn’t been active for years returned.
We didn’t do it for that reason, but it happened nevertheless
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