I actually like SOS for what it is.
But it made me think… I don’t think the album would have gotten so much bashing had it been released under the radar, low key, during the pandemic or just after.
Even better, it could have been a perfect U2.com gift.
For such a product, Larry and Adam being in the back seats would have gone unnoticed.
But U2 being U2, they chose to present it as the event of the century, heavily promoted and marketed, with interviews, Disney+ documentary, etc…
It comes in the middle of a post pandemic marketing plan : book then SOS then Las Vegas Sphere a proper new album and probably a worldwide tour… I mean come on, we’re not just consumers.
The only glitch in the machine is Larry. And they handled it very poorly.