I remember watching all of Live Aid, the marathon that it was, and I thought U2 were the best act on the day. Sure, Queen whipped the crowd up into a greater frenzy, but there was much deeper emotional resonance in U2’s performance, and that endured in the memories of those who saw it. I think I read that U2’s album sales increased more than any other band after Live Aid (with the possible exception of Queen?) and every album re-charted in the UK. That’s the obscene contradiction of Live Aid – an event that was supposed to be about giving to people who were starving, but made those who performed richer and more famous.
Bono going into the audience and pulling out that small, shy woman, was part of that resonance. He could have made it look a showbiz gesture had he picked a flamboyant and glamorous person, but he picked someone who looked uncomfortable amidst the crowd. Back then U2 tried to engage difference, not the loud status quo. It’s interesting that this audience-connecting moment played so well on TV as the other members of U2 have said how difficult it was for them on stage, as no-one beyond the first few rows could see Bono, not even his bandmates. They were not sure if Bono was going to make it back, and felt uncomfortable playing for so long without his accompaniment.
Had they played Pride might it have been considered a greater triumph? Possibly, but then the emotional effect of the elongated version of Bad would have been lost. Bono said the band were furious with him and he was with himself, for losing the chance to play their big hit to the world. But the bravery of the performance and what Bono’s actions symbolised made them.